I’ve spent the last 10 years writing copy in almost every way you can imagine, for almost every kind of brand and agency in London. Think SEO. TOV. Shopper, branding, B2B.

These days, my bread and butter is conceptual copy for consumer brands, from food to health to consumer tech. I usually work below the line, but you’ll find my copy everywhere the brand lives. Sizzle reels and manifestos. Press ads and OOH. Social ads and apps.

For me, it’s less about the channel, and all about teasing out the idea. Crafting it in the right tone. Telling a great story in its simplest form - so people can’t miss it.

If that sounds like something you could use, let’s have a chat shall we?