A bit about me.
The long read
I’ve spent the last 10 years writing copy in – just about – every way possible, from shopper to branding to B2B tech.
My bread and butter is conceptual copy for FMCG brands. Things like …bread and butter. Booze and snacks. Everyday household names. I usually work below the line, but you’ll find my copy everywhere the brand lives. Sizzle scripts and manifestos. Press ads and OOH. Social ads and CTAs.
But for me, it’s less about the channel, and all about the story to tell. It’s teasing out the idea. Crafting it in the right tone. Telling good stories in their simplest form – so people can’t miss them.
The short read
I land big ideas that consumers just get, for brands that feed our everyday.
If that sounds like something you could use on your team or for your brief – let’s have a chat shall we?